I led the design and implementation of a modular email template system for our monthly and quarterly education campaigns. My role spanned strategy, visual design, and Salesforce Marketing Cloud (SFMC) execution.
Hello!
A professional with range. A creative without limits.
A professional with range. A creative without limits.
A professional with range. A creative without limits.
Strategy, design, content — I work across lanes and build with intention.
Strategy, design, content — I work across lanes and build with intention.
Strategy, design, content — I work across lanes and build with intention.
Hi, I'm Ki! I'm a digital designer, email strategist, and creative project manager who helps brands communicate clearly and consistently.
By day, I shape digital campaigns and marketing workflows. By night, I document life, motherhood, and the beauty of building things with purpose.
Hi, I'm Ki! I'm a digital designer, email strategist, and creative project manager who helps brands communicate clearly and consistently.
By day, I shape digital campaigns and marketing workflows. By night, I document life, motherhood, and the beauty of building things with purpose.
Hi, I'm Ki! I'm a digital designer, email strategist, and creative project manager who helps brands communicate clearly and consistently.
By day, I shape digital campaigns and marketing workflows. By night, I document life, motherhood, and the beauty of building things with purpose.
My Focus Areas
I wear a few hats,
and I’ve made sure they all fit.
Brand & Visual Systems
I create cohesive brand experiences through Figma-based component libraries, launch toolkits, and cross-channel design systems. My work ensures visual consistency across emails, intranet platforms, landing pages, and more.
Brand & Visual Systems
I create cohesive brand experiences through Figma-based component libraries, launch toolkits, and cross-channel design systems. My work ensures visual consistency across emails, intranet platforms, landing pages, and more.
Brand & Visual Systems
I create cohesive brand experiences through Figma-based component libraries, launch toolkits, and cross-channel design systems. My work ensures visual consistency across emails, intranet platforms, landing pages, and more.
Email Marketing Strategy & Design
I build responsive, high-performing emails and campaign systems, with a focus on modular design for global teams. I specialize in creating scalable templates, managing comms workflows, and optimizing design for both internal and external audiences.
Email Marketing Strategy & Design
I build responsive, high-performing emails and campaign systems, with a focus on modular design for global teams. I specialize in creating scalable templates, managing comms workflows, and optimizing design for both internal and external audiences.
Email Marketing Strategy & Design
I build responsive, high-performing emails and campaign systems, with a focus on modular design for global teams. I specialize in creating scalable templates, managing comms workflows, and optimizing design for both internal and external audiences.
Web & UX Design
I design intuitive, user-focused landing pages, microsites, and internal portals, collaborating closely with front-end teams. My approach balances accessibility, visual clarity, and user experience at every stage.
Web & UX Design
I design intuitive, user-focused landing pages, microsites, and internal portals, collaborating closely with front-end teams. My approach balances accessibility, visual clarity, and user experience at every stage.
Web & UX Design
I design intuitive, user-focused landing pages, microsites, and internal portals, collaborating closely with front-end teams. My approach balances accessibility, visual clarity, and user experience at every stage.
Creative Operations & Project Management
I streamline creative workflows across teams, manage proofing and version control, and oversee contractor output. With an Asana certification and a systems-first mindset, I bring structure to every stage of the project lifecycle — from kickoff to final deliverables.
Creative Operations & Project Management
I streamline creative workflows across teams, manage proofing and version control, and oversee contractor output. With an Asana certification and a systems-first mindset, I bring structure to every stage of the project lifecycle — from kickoff to final deliverables.
Creative Operations & Project Management
I streamline creative workflows across teams, manage proofing and version control, and oversee contractor output. With an Asana certification and a systems-first mindset, I bring structure to every stage of the project lifecycle — from kickoff to final deliverables.
About
More about me
As someone who loves both the big picture and the tiny details, I spend my days helping brands find their voice and share it beautifully with the world.
I work across design systems, email campaigns, and team workflows — taking your vision and turning it into systems that actually work. From building modular email templates to designing intuitive portals, I make sure every piece fits together and performs well.
I love the challenge of connecting big-picture strategy with detailed execution, helping brands show up authentically wherever their audience finds them.
My experiences
I have had the pleasure to work with companies across a variety of industries. I'm always interested in new, exciting and challenging adventures.
OCT 2021 - PRESENT
Digital Designer & Marketing Communications Specialist @ Align Technology, Inc.
Led content design and execution for 25+ campaigns across NA and LATAM, managed campaign workflows across SFMC, Figma, and Asana to reduce production time by 30%, directed contractor assignments while maintaining brand consistency, partnered with marketing stakeholders to align content strategy with KPIs, and provided creative direction for multi-market campaigns that amplified brand voice and improved internal adoption rates.
OCT 2021 - PRESENT
Digital Designer & Marketing Communications Specialist @ Align Technology, Inc.
Led content design and execution for 25+ campaigns across NA and LATAM, managed campaign workflows across SFMC, Figma, and Asana to reduce production time by 30%, directed contractor assignments while maintaining brand consistency, partnered with marketing stakeholders to align content strategy with KPIs, and provided creative direction for multi-market campaigns that amplified brand voice and improved internal adoption rates.
OCT 2021 - PRESENT
Digital Designer & Marketing Communications Specialist @ Align Technology, Inc.
Led content design and execution for 25+ campaigns across NA and LATAM, managed campaign workflows across SFMC, Figma, and Asana to reduce production time by 30%, directed contractor assignments while maintaining brand consistency, partnered with marketing stakeholders to align content strategy with KPIs, and provided creative direction for multi-market campaigns that amplified brand voice and improved internal adoption rates.
AUG 2018 - PRESENT
Freelance Brand Designer & Creative Consultant
Through freelance consulting, I partnered with emerging entrepreneurs to help them build standout brands from the ground up. My work blended design, strategy, and storytelling — often guiding clients through full-scale brand launches, marketing plans, and content strategy that positioned them for long-term growth.
AUG 2018 - PRESENT
Freelance Brand Designer & Creative Consultant
Through freelance consulting, I partnered with emerging entrepreneurs to help them build standout brands from the ground up. My work blended design, strategy, and storytelling — often guiding clients through full-scale brand launches, marketing plans, and content strategy that positioned them for long-term growth.
AUG 2018 - PRESENT
Freelance Brand Designer & Creative Consultant
Through freelance consulting, I partnered with emerging entrepreneurs to help them build standout brands from the ground up. My work blended design, strategy, and storytelling — often guiding clients through full-scale brand launches, marketing plans, and content strategy that positioned them for long-term growth.
DEC 2019 - MAY 2020
Marketing Specialist @ TransformGSO
Developed engaging social media content and digital storytelling initiatives to enhance brand visibility while leading website content creation and implementation to ensure alignment with brand messaging and UX goals.
DEC 2019 - MAY 2020
Marketing Specialist @ TransformGSO
Developed engaging social media content and digital storytelling initiatives to enhance brand visibility while leading website content creation and implementation to ensure alignment with brand messaging and UX goals.
DEC 2019 - MAY 2020
Marketing Specialist @ TransformGSO
Developed engaging social media content and digital storytelling initiatives to enhance brand visibility while leading website content creation and implementation to ensure alignment with brand messaging and UX goals.
MAY 2019 - AUG 2020
Online Support Intern @ Lowe's Home Improvement:
Implemented a dynamic process for updating 2,000+ store hours during emergencies on Lowes.com, led the department rebranding initiative from Digital Resolutions to Online Support by developing brand materials and communication strategy, created and distributed internal communications to 2,000+ stores and 15 distribution centers, and collaborated with Digital Content Analysts to design graphics for corporate initiatives including the Employee Relief Fund's 20th Anniversary.
MAY 2019 - AUG 2020
Online Support Intern @ Lowe's Home Improvement:
Implemented a dynamic process for updating 2,000+ store hours during emergencies on Lowes.com, led the department rebranding initiative from Digital Resolutions to Online Support by developing brand materials and communication strategy, created and distributed internal communications to 2,000+ stores and 15 distribution centers, and collaborated with Digital Content Analysts to design graphics for corporate initiatives including the Employee Relief Fund's 20th Anniversary.
MAY 2019 - AUG 2020
Online Support Intern @ Lowe's Home Improvement:
Implemented a dynamic process for updating 2,000+ store hours during emergencies on Lowes.com, led the department rebranding initiative from Digital Resolutions to Online Support by developing brand materials and communication strategy, created and distributed internal communications to 2,000+ stores and 15 distribution centers, and collaborated with Digital Content Analysts to design graphics for corporate initiatives including the Employee Relief Fund's 20th Anniversary.
"Kiara, thank you for all of the work you did to launch the Lumina Resto web content! You were collaborative, flexible and creative. Whenever we are assigned to work on the same project, I feel reassured because I know I have such a strong Design partner!"
Anne F.
Web Manager
"Thank you for all the work you put into templating out and training [the team] to create our education flyers. This will eliminate 1000+ requests from our team per year without sacrificing quality! Way to go!
Andrea W.
Director, My Manager
"Kiara - I am in constant awe of your creativity and the quality of work you produce for our team! You are cool under pressure (even when the most urgent last-minute requests arise..) and your positive attitude is inspiring! Thankful to have you as a MarComm partner!"
Molly P.
Marketing Communications Manager
"Kiara, thank you for all of the work you did to launch the Lumina Resto web content! You were collaborative, flexible and creative. Whenever we are assigned to work on the same project, I feel reassured because I know I have such a strong Design partner!"
Anne F.
Web Manager
"Thank you for all the work you put into templating out and training [the team] to create our education flyers. This will eliminate 1000+ requests from our team per year without sacrificing quality! Way to go!
Andrea W.
Director, My Manager
"Kiara - I am in constant awe of your creativity and the quality of work you produce for our team! You are cool under pressure (even when the most urgent last-minute requests arise..) and your positive attitude is inspiring! Thankful to have you as a MarComm partner!"
Molly P.
Marketing Communications Manager
"Kiara, thank you for all of the work you did to launch the Lumina Resto web content! You were collaborative, flexible and creative. Whenever we are assigned to work on the same project, I feel reassured because I know I have such a strong Design partner!"
Anne F.
Web Manager
"Thank you for all the work you put into templating out and training [the team] to create our education flyers. This will eliminate 1000+ requests from our team per year without sacrificing quality! Way to go!
Andrea W.
Director, My Manager
"Kiara - I am in constant awe of your creativity and the quality of work you produce for our team! You are cool under pressure (even when the most urgent last-minute requests arise..) and your positive attitude is inspiring! Thankful to have you as a MarComm partner!"
Molly P.
Marketing Communications Manager
What I Build
Here’s a look at the work — custom portals, campaigns, and launch tools — that’s helped teams communicate more clearly and deliver with impact.
I led the design and implementation of a modular email template system for our monthly and quarterly education campaigns. My role spanned strategy, visual design, and Salesforce Marketing Cloud (SFMC) execution.
I led the design and implementation of a modular email template system for our monthly and quarterly education campaigns. My role spanned strategy, visual design, and Salesforce Marketing Cloud (SFMC) execution.
I led the design and rollout of a global recognition campaign celebrating our doctors as innovators across North America and EMEA.
I led the design and rollout of a global recognition campaign celebrating our doctors as innovators across North America and EMEA.
I led the design and rollout of a global recognition campaign celebrating our doctors as innovators across North America and EMEA.
I led the complete overhaul of our internal brand marketing site, redesigning the experience to better serve over 10,000 providers.
I led the complete overhaul of our internal brand marketing site, redesigning the experience to better serve over 10,000 providers.
I led the complete overhaul of our internal brand marketing site, redesigning the experience to better serve over 10,000 providers.
Process
How I create
Whether I'm designing a modular email system or filming a content piece for a brand, my process always starts the same way: with curiosity about the people I'm creating for.
01.
People first
Everything I design and create starts with the humans who'll experience it. If it doesn't make them feel something, it's just decoration.
02.
Creative range is power.
I don't believe in putting myself in a box. My ability to move between different creative spaces is strategic, and it's what makes my work unique.
03.
Details make the difference.
I test everything. Every email gets checked across devices, every design gets stress-tested, and nothing goes live until it's not just good — it's great.
04.
Clarity, not chaos.
Whether it's a template system or a brand story, I'm all about creating things that feel effortless for people to use and understand.
Tools that power my every day:
Figma
Canva
Photoshop
Premiere Pro
InDesign
Illustrator
Zapier
Asana
Slack
Chat GPT
Notion
Process
How I create
Whether I'm designing a modular email system or filming a content piece for a brand, my process always starts the same way: with curiosity about the people I'm creating for.
01.
People first
Everything I design and create starts with the humans who'll experience it. If it doesn't make them feel something, it's just decoration.
02.
Creative range is power.
I don't believe in putting myself in a box. My ability to move between different creative spaces is strategic, and it's what makes my work unique.
03.
Details make the difference.
I test everything. Every email gets checked across devices, every design gets stress-tested, and nothing goes live until it's not just good — it's great.
04.
Clarity, not chaos.
Whether it's a template system or a brand story, I'm all about creating things that feel effortless for people to use and understand.
Tools that power my every day:
Figma
Canva
Photoshop
Premiere Pro
InDesign
Illustrator
Zapier
Asana
Slack
Chat GPT
Notion
Process
How I create
Whether I'm designing a modular email system or filming a content piece for a brand, my process always starts the same way: with curiosity about the people I'm creating for.
01.
People first
Everything I design and create starts with the humans who'll experience it. If it doesn't make them feel something, it's just decoration.
02.
Creative range is power.
I don't believe in putting myself in a box. My ability to move between different creative spaces is strategic, and it's what makes my work unique.
03.
Details make the difference.
I test everything. Every email gets checked across devices, every design gets stress-tested, and nothing goes live until it's not just good — it's great.
04.
Clarity, not chaos.
Whether it's a template system or a brand story, I'm all about creating things that feel effortless for people to use and understand.
Tools that power my every day:
Figma
Canva
Photoshop
Premiere Pro
InDesign
Illustrator
Zapier
Asana
Slack
Chat GPT
Notion
Contact